It works instantly! We use a patent-pending process for our cannabinoids, so the particles absorb within seconds. Gone are the days of needing to wait one our for a cannabis lube to wait for 60 minutes for your lube to activate. Kush Queen is a female-owned brand, so we took the development of this product very seriously. We were horrified to discover most cannabis lubes were coconut oil based. Coconut oil is NOT and has never been acceptable as a personal lubricant. It alters the body's pH and will promote the growth of yeast and is NOT latex compatible. Kush Queen Ignite is paraben free, petrochemical free, latex compatible, and non-staining.